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Romance scams aim for your wallet

Feb 14, 2025

You’ve probably 
heard about romance 
scams where con artists 
trick unsuspecting victims into falling in love 
– and parting with their 
money. Lately, BBB 
Scam Tracker has been 
getting reports of a diff erent type of romance scam. 
In this con, the entire dating website is a sham.
    ! & 
You sign up for a dating 
service that seems legitimate. The site asks you to 
fi ll out a profi le with your 
personal information. This 
includes your credit card 
number, which is used to 
pay for your membership.
However, when you 
start browsing other users’ profi les, you notice 
red fl ags. Other members 
who contact you have 
incomplete profi les that 
lack photos and other basic information. The site 
may encourage you to 
connect with people who 
don’t match your dating profi le. For example, 
they may live in a different city or be outside 
your preferred age range. 
Photo: Lisa Zins
You may also notice that profi les frequently vanish from the 
site—even after you’ve 
chatted with them.
It turns out that these 
other daters aren’t even 
real. The site is fi lled 
with phony profi les, making you think that the 
site has many members. 
Once you fi gure out the 
hoax, you try to cancel 
your membership. But the 
site just keeps billing you.
In some cases, the 
scam dating site requires 
you to pay to contact other “daters.” One victim 
reported joining a dating 
service where she bought 
“coins” to chat with other members. “I was bombarded with messages 
from nearly 200 diff erent 
users in only a few days 
and without even fully 
fi lling out a personal profi le,” she told BBB Scam 
Tracker. “I paid for coins 
three times and was double charged each time. 
This site hires operators to 
steal photos, assume fake 
identities, and then bombards users with messages 
to entice them into buying 
coins to conversate by lying and leading people on.”
    
  

  Do your research 
before you sign up. Do an 
internet search of the dating 
website’s name along with 
the words “reviews” and 
“scams.” Look carefully for 
negative reports or past users who suspect the website 
is fake.
Photo: Joshua Hoehne 
Make sure you understand 
how the website works. It’s 
not entirely unusual to pay 
a monthly fee or small fees 
for individual connections 
to dating services, but be 
sure the website is upfront 
about how their payment 
system works. If the payment system isn’t well 
documented or you fi nd it 
confusing, choose another 
dating service instead.
If it’s too good to be 
true, don’t believe it! For 
example, it’s probably a 
scam if you haven’t completed your profi le and people are lining up to meet 
you. The same goes for individuals who make unrealistic claims about their love 
and devotion for you – especially if you just met online.
Use your credit card 
to pay for online services 
and memberships. When 
you pay with your credit card, you can dispute 
any unauthorized charges 
or charges made for fake
services. The same may 
not be true if you use your 
debit card or give a company 
your banking information, 
such as your account number 
and bank’s routing number.
Never give money or 
personal information to 
a stranger. Some con artists will ask you for money to buy a fl i